Venture Concept: Wellness 360

OPPORTUNITY 

In today’s society, there is a lack of knowledge about how to be healthy. Individuals know that being healthy would include participation in behaviors such as exercising regularly and eating nutritious meals, however, many individuals do not have the education and resources required to properly implement these behaviors. With all of the diverse diet and exercise information floating around the media, much of which is false or without evidence to back it, health has become confusing for those who have not studied it. Individuals are seeking out a healthy lifestyle, and are searching for the resources that can help them achieve it. This opportunity is created by the shift in society towards health, brought on by the younger generations that are thinking futuristically. Also, with America’s obesity issue, individuals are eager to take preventative measures or to turn their lives around if they are already experiencing health deficits. Customers are currently satisfying their lack of knowledge in the field of health by conducting personal research, hiring professionals, or joining fitness centers that have amenities such as fitness coaching. The opportunity to provide the resources and knowledge needed to live a healthy lifestyle is great because there is increasing awareness for the consequences of poor health and desire to live healthier lives. People who do not have an advanced understanding of fitness and nutrition have this unmet need, they are in need of a convenient and reliable way to improve their health.

INNOVATION

To address the unmeet needs of customers who are seeking a healthy lifestyle but don't know where or how to start, I am proposing a wellness center that focuses on providing the knowledge and resources necessary to embody an all encompassing health. This center will consist of the resources that can be found throughout a community, however they will be combined and made available under the same roof to provide convenience for customers. This center would mostly be a full sized gym where members could work on their physical health with the assistance of personal trainers, but would also have rooms for teaching sessions that would cover information regarding other elements of wellness such as nutrition, self-care, life improvement, etc. This wellness center would work by providing unlimited access based off of membership, although on day trials would be allowed for prospects. In summary, I am selling access to a gym, workout classes and consultations with personal trainers, various educational classes covering diverse topics in wellness, interactive activities/sessions between members of the center. In order to turn profit, I would start membership at a lower cost in order to spread awareness of my business and create a feeling of immediacy for potential customers.  This promotion would be for the first set number of members to join and would allow me to quickly accumulate paying customers. This early bird special would be around $40 a month, after which, prices for all-inclusive membership would increase to around $50 a month. In case customers really like the gym within this wellness center, I will offer a limited membership offer for $20 a month which allows them access to the gym alone. 

VENTURE CONCEPT

My innovation: a wellness center, will solve the opportunity I identified: lack of knowledge and resources needed to be healthy. My concept will be affective because it will provide resources such as a gym, a personal trainer, and a nutritionist along with brief classes that members can attend that will increase knowledge on fitness, nutrition, etc. to make individuals more independent in their fitness journeys. I believe customers will switch to this new service because it can take the place of all of their combined efforts towards healthy living, such as: a gym membership, personal training costs, visits to a nutritionist, workout and diet programs, etc. Because people are drawn to new ways to achieve and maintain a healthy lifestyle and ideal body image, it won’t be difficult to bring in customers. People are eager to find an innovative program or center that will help them achieve and sustain their health goals. Competitors are surrounding fitness centers, although they are already established with their members, they lack the well-rounded approach that my concept has; although people have memberships to these gyms, they are still walking around confused about how to approach fitness and wellness. My business will provide an all-inclusive membership with no additional costs for amenities. In order to get my wellness center running, I would need at least one full-time personal trainer, one nutritionist, and 10-15 part-time employees to work the front desk and monitor the center throughout it's hours of operation. 

Minor Elements 

1. My most important resource for this business will be exceptional customer service. Customer service will be of top priority in this company and will be engrained in the mind of all individuals taking part in the mission. Keeping customer service in mind, member interactions will always be handled with patience, respect, and empathy. The positive experience members have when they enter this facility, is what will set it apart from competitors. 
2. With the abundance of knowledge and experience that would be present in my wellness center, the next product that could expand our offerings would be a book or instructional guide which would include the most important information for living a healthy lifestyle. This book would be a summary of all the lessons we teach at the wellness center. 
3. Assuming I launched this business, in five years I would want to see a profitable wellness center that has not only been successful in terms of membership and revenue, but also in terms of it's purpose: to improve the lives of others. As an entrepreneur, I would always want to pursue things I am passionate about. My vision is to positively impact the lives of as many people as I can in whatever ways I am able to.